Our Commitment to You

Accurate Evaluation 

The correct selling price of a home is the highest price that the market will bear. To assist you in determining the correct asking price we provide you with a comprehensive market analysis of comparable properties sold and offered for sale in your neighbourhood.

Professional Advice 

We will advise you of any necessary repairs and how you may best prepare your home for showing. You will be kept up to date on the state of the market, the sale of similar properties and any other factors which may affect the progress of the sale.  

Notify Purchasers 

We will use our advanced technology to identify people who have been looking for homes in your neighbourhood. They will be contacted and given the details of your property 

Progress Report 

Every step in the sales effort will be documented. Our regular progress reports will keep you up to date. 


We will advertise your home in appropriate publications and communicate our results to you. The Real Estate Guide is published bi-weekly and is distributed throughout the Elk Valley, South Country, Crowsnest Pass, Calgary and Southern Alberta.  

Promotion of Your Home to Other Realtors 

The major selling points of your home will be distributed to other real estate firms throughout the community including all of the information another realtor will need in order to sell your home. This is the power of the Multiple Listing System (MLS) at work. Not only do you have your own REALTOR® actively finding a buyer, but every other REALTOR® in the Elk Valley, as well as those referral networks are working for you.  


The highly respected First Choice Realty property sign advertises 24 hours a day.

Open Houses 

If appropriate, open houses will be arranged and held during reasonable hours.  

Online Marketing 

Today’s consumers use the internet prior to contacting a realtor and making a buying decision. First Choice Realty is committed to using the internet to it’s highest marketing potential; our company webpage and individual realtor’s websites, priority placement on search engines, social media marketing outlets including Facebook, Instagram and Google+ are all critical components of marketing.  

Social media marketing is extremely effective and has exponential power. As one person “likes” a post, all of their friends see that, and it is introduced to another circle of people. Within 3 days, some homes have up to 300 views. The Facebook page links to the company webpage and generates higher optimization of the company in search engine searches.

We are committed to a comprehensive marketing campaign that exposes your property to the greatest amount of people in the shortest amount of time.